Speed-to-lead
Speed-to-lead for Australian car dealers.
How fast you respond to an enquiry decides whether it becomes a sale. These guides cover the response gap, after-hours coverage, and how to answer every lead in minutes, not hours.
PlatformSpeed-to-leadOwner baseHandoverComplianceChoosing your toolsDealer economicsAI at the dealership
The Australian dealership speed-to-lead guide
Most dealers don't have a lead-volume problem. They have a response problem that starts the second an enquiry lands. Here's the leak in numbers, and how to close it.
What is speed-to-lead, and why five minutes is the line for car dealers
Speed-to-lead is the time between a buyer enquiring and a dealership making real contact. For car dealers, the difference between five minutes and an hour is the difference between a sale and a tyre-kicker.
How many of your enquiries go unanswered? The 34% problem
About a third of car-buyer enquiries get no response within 24 hours. Here's what that costs a dealership that's already paid for every one of those leads.