Owner-base marketing for car dealerships.
Your existing customers are the cheapest next sale in the building. These guides cover finance-maturity timing, equity, service-to-sales and reactivating a dormant database the right way.
Re-selling your owner base: the Australian dealer's guide to equity and finance-maturity mining
Your existing owner database is the cheapest gross in the building, and most of it goes unworked every month. Here is why the owner base beats portal leads, which triggers to watch, and how to work it consistently.
Equity mining explained for Australian dealers
Equity mining means spotting the customers in your database whose finance position makes a new car affordable right now. Here is the plain-English version, the two triggers that matter, and the data you need.
Portal leads vs owner-base leads: a cost-per-sale comparison
Portal and enquiry leads cost real money on every contact. Owner-base leads come from data you already own. Here is the comparison laid out the way a CFO would want to see it.