Guides for Australian dealerships. Speed-to-lead, the owner base, the handover, compliance, the economics of the yard, choosing tools, and AI without the hype.
Plain-English guides for dealer principals and general managers, with sourced numbers and no fluff. Read by topic, or start with the white paper.
- Closing the Loop: the white paper
How Australian dealerships lose gross between the enquiry and the handover, and how to win it back.
Read it →
Every guide
12 guidesThe Australian dealership speed-to-lead guide
Most dealers don't have a lead-volume problem. They have a response problem that starts the second an enquiry lands. Here's the leak in numbers, and how to close it.
What is speed-to-lead, and why five minutes is the line for car dealers
Speed-to-lead is the time between a buyer enquiring and a dealership making real contact. For car dealers, the difference between five minutes and an hour is the difference between a sale and a tyre-kicker.
How many of your enquiries go unanswered? The 34% problem
About a third of car-buyer enquiries get no response within 24 hours. Here's what that costs a dealership that's already paid for every one of those leads.
Re-selling your owner base: the Australian dealer's guide to equity and finance-maturity mining
Your existing owner database is the cheapest gross in the building, and most of it goes unworked every month. Here is why the owner base beats portal leads, which triggers to watch, and how to work it consistently.
Equity mining explained for Australian dealers
Equity mining means spotting the customers in your database whose finance position makes a new car affordable right now. Here is the plain-English version, the two triggers that matter, and the data you need.
Portal leads vs owner-base leads: a cost-per-sale comparison
Portal and enquiry leads cost real money on every contact. Owner-base leads come from data you already own. Here is the comparison laid out the way a CFO would want to see it.
The dealership delivery and handover playbook
Delivery week is where a won deal quietly goes wrong: licensing, finance, accessories, plates and detailing all racing the same date, with no single owner. Here is what slips, why it costs you reviews and CSI, and what a coordinated handover looks like.
What a smooth vehicle handover actually looks like
A clean delivery is not luck, it is a sequence. Here is what a won deal should look like from the moment the contract is signed to the moment the keys change hands.
Delivery delays cost CSI, and CSI costs your bonus
Manufacturer satisfaction scores are decided in the same week your delivery process is most likely to slip. Here is how friction at handover flows through to your CSI, your bonus and your repeat business.
The Australian dealer's guide to compliant customer messaging (Spam Act, Privacy Act, consent)
A plain-English guide to messaging your customers the right way under Australian law: the three pillars of a compliant message, what consent really means, and how to keep your records straight.
Can dealerships legally SMS their database? The Spam Act 2003, explained
Yes, you can text your database, but only if you meet the Spam Act's consent rules. Here is what express and inferred consent mean for a dealership, and what ACMA does when you get it wrong.
Quiet hours: when you can and can't message customers
There is no legal curfew on marketing texts in Australia, but sending at the wrong hour still costs you. Here is the difference between the law and best practice, and sensible windows to stick to.